My question would be if there is any legal recognition of third party access/marketing over an MNO's network?
As it is, there isnt much of an industry for VAS that operates as third parties on cellular networks(unlike,say South Africa). Numbers are so few or non-existent, I doubt even an association exists(good pun of a name: "Mushayavanhu"). Given that the networks are GENERALLY closed to third parties.
If there is a law that governs that and there are third parties that are using the networks for their services/promotions then, in my lay legal opinion, there may be a case for Econet to answer.
Otherwise, whilst ethically, what Econet is doing is wrong, there may be no leg to stand on if one decides to take them on legally. Which is why the likes of Mashayavanhu are pushing for regulatory intervention.
So once again, is there a law that governs third party access to MNO networks?
Here... have some popcorn Tapiwa ✔ ... and pass it on