The Raspberry Pi* is not a 'computing device', it's a full-blown computer, so comparing it to 'computing devices' like mobile phones and tablets does a disservice to the Pi. Mine runs a full-fledged Debian ('Raspbian'), show me an X2 that can do that...
I got mine in the second batch, it was supposed to be a Christmas present for my nephews, but I couldn't exactly gift it without a case, could I? The fact that I discovered that it makes an awesome, always-on torrent box didn't factor into the decision of me keeping it for a while longer. It's ability to smoothly play 1080p videos using XBMC also didn't count. (I'm a horrible uncle).
I guess it hasn't gained traction locally because people don't know about it. RS sells it with worldwide courier shipping for an extra $30, so DHL will deliver it to your doorstep.
*Pi; not Pie.