Please change your link 'Listen to Bitcoin' - A scammer owns the site now and has installed malware. Read this following thread:
http://www.reddit.com/r/Bitcoi...
There's another updated site you can link (as per the reddit thread), but please, for your own article and for people caught unaware, CHANGE YOUR LINK! DO NOT TOUCH THAT LINK ANYONE!
And only exchanges need KYC information, no other Bitcoin Merchants need that kind of information (unless they're lenders).